How can I expand my international business on eBay?

It is a very large world with more than 193 recognized countries. Adding all the dozens of colonies and territories controlled by other countries, their numbers are rapidly increasing to almost 200 countries worldwide. For eBay sellers seeking to expand internationally, many are afraid of customs and regulations that are different in each country. How could one eBay seller well understand each country's customs rules? The answer is simple – you can't. So, what does an eBay seller do to avoid this by choosing to market their product to the world? Slow methodical international expansion is the way to turn customs into a buyer.

Stage 1 for US seller international expansion

The first step in the process is to change the page of your shipping policy for your listings. One of the nice features of eBay is that you can choose the specific countries you want to start serving internationally. But which countries should you choose? Currently, USPS offers a service called International Package International International. The USPS has increased the rates for postal services for this category of service level, and in some cases doubled. However, it does allow a new eBay International customer to deliver an international 4-ounce package and receive a confirmation of delivery in the selected countries. These are the first countries to start your new international business on eBay.

Activate the following countries:

Canada Australia United Kingdom

Netherlands Germany Switzerland

Belgium New Zealand Sweden

Spain Ireland Finland

France, Portugal, Brazil


If you use an order management system such as Shipstation or Shipworks, they will allow you to purchase insurance for these packages. This will alleviate your concerns about potential fraud and lost packages.

Delivery policy

Make sure you set up your shipping policy pages to reflect the fact that you currently serve the countries mentioned above. Make sure you choose the right shipping service and indicate that you do not offer international combined delivery. In addition, please make sure that you indicate that goods that are banned from entering your country are responsible for the buyers. The seller is not responsible for any prohibited, restricted or prohibited items from entering your customs agency. If you have questions about travel restrictions, contact your local customs agency. Taxes and taxes levied on shipments are the sole responsibility of the buyer.

Addressing the label system

As you expand into the international market, you want to use an address management system that will grow with your business. I always recommend using Endicia allows you to take advantage of commercial base rates for your domestic parcels and will allow you to generate labels compatible with international Class 1 packages. This will become an important feature as your business grows.

Measure your success

Keep track of how many packages you ship internationally each day. The main statistics you want to measure are:

1) Number of international orders?

2) Percentage of lost packages according to your international orders?

3) Percentage of fraudulent orders?

4) How does it compare to your business in the US?

5) From which country do you receive the most orders?

Stage 2 For international expansion of eBay US seller (shipping over 20 packages a day abroad)

Thus, you are at the stage of one of your international expansion, and you see true success in expanding your business. As a seller, you know that if you can lower your postal rates internationally, you will be able to expand your business even further. How do you achieve this? You are contacting a USPS Qualified Wholesale Wholesaler. You will need to contact your global account manager with USPS to find and contact a qualified mail dealer.

Okay, so you found a USPS qualified wholesaler and want to know which USPS bulk mailer to choose? Every eBay seller answers this in a different way. For the most part, you have two options:

US International Priority Flight Route

This is a USPS Class 1 international mail service offered by Qualified Wholesale Merchants (PQW) for more than 200 countries. In essence, USPS outsourced to the United States the sorting, transportation and preparation required for international distribution. PQW will deliver your mail to the USPS International Sorting Center (ISC), released and ready to depart for the next flight. Because the USPS receives a mail release, your packages will not be scanned at the receiving center and will not receive a shipment confirmation scan in the destination country. The benefits of this service are that in many cases your postal rates will be halved. You will be able to download the same tracking numbers on eBay, but they will not scan the delivery. Now this is a useful statistic for you. If you are experiencing a high percentage of losses from Phase 1 testing, then this service is not for you. However, if you are experiencing a loss loss percentage, you may want to check this service to optimize your postal savings and increase the number of international orders received. If you feel you need to track these orders, you should use the following service. For more information on International Priority Airmail, see An article on called USPS International Priority Airmail for E-Commerce Companies.

USPS Commercial ePacket

This is a USPS Class 1 international postal service, offered by Qualified Wholesalers (PQW) in only 15 countries. The main difference between commercial ePacket and international priority mail is that ePacket will have a delivery and scan confirmation number delivered to the post office. The agreement here is that this service is more expensive than international priority mail.

Important considerations

Some important considerations that you want to take into consideration when deciding which direction you are going to use your international shipping method

1) Will your business growth outweigh any risk of losing packages?

2) How many fraudulent claims do you have at international level now?

3) Is the sale price of your products low and easy to replace if your package is lost?

4) Do you want to insure yourself with a small portion of your postal savings to eliminate any risk of loss?